How to create a filter?

The process of creating an Instagram filter is quite simple but precise:

  • Meeting / Briefing

  • Project Quotation

  • Acceptance

  • Delivery of technical elements: graphic design, vector logo, HD graphic elements and all access as an editor to your Facebook page, which is linked to the Instagram account that will host the filter.

  • Development of your filter according to the brief / specifications

  • Presentation of the functional model via a temporary link

  • Possible modifications

  • Icon creation and filter presentation video (10-15 seconds)

  • Submissions to Facebook validation teams (in general, the filter is tested within 8 days, it is then either validated or changes are requested)

  • We assist you until full validation and publication of your filter

The magic tools are the same as those we use for multimedia creation: sounds, music, motion design, illustrations, 3D objects, image editing and programming languages.

We are working with Spark AR Studio, the development tool provided by Facebook for developers as well as the Adobe CC suite and Blender 3D.